Chelsey Jersak is a dynamic leader in city-building, urban planning, and innovative infill solutions. As the founder of Situate and co-founder of Wello, Chelsey helps developers and real estate entrepreneurs navigate the complexities of land use, zoning, and urban redevelopment. Chelsey brings close to two decades of experience in shaping vibrant, sustainable neighbourhoods through incremental change.

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Her work is centered around turning ideas into impactful, real-world solutions—helping clients bring new life to established neighborhoods, bridge gaps between development and community needs, and overcome challenges in zoning and regulatory frameworks. As a recognized thought leader, Chelsey was named one of Edmonton’s Top 40 Under 40, reflecting her influence and contributions to the field of urban planning and development.

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Chelsey’s expertise extends beyond individual projects to focus on the broader urban ecosystem. She is the President of the Infill Development in Edmonton Association (IDEA) and has served on multiple boards and committees, advocating for policy change and innovative housing solutions. Her approach emphasizes incremental development as a powerful driver for long-term urban transformation, tackling everything from community pushback to complex regulatory barriers.

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